Sunday, December 17, 2006

Full Disclosure

This is a sponsored post from PayPerPost. Yes, we are now told to make all of our PayPerPost posts visibly paid. The news follows an FTC ruling suggesting web sites tell readers if a give post or link is a sponsored or affiliate link. The news, set to be released officially on Monday, was broken on TechCrunch a little bit ahead of time. I have two PayPerPost blog advertising posts here each day to maximize my earning. PayPerPost is a marketplace advertisers can use to find willing bloggers to link to their website, product, or service. Prior to this change PayPerPost allowed their bloggers to post that a given post was sponsored but the practice was advised against, not highly publicized, and even stopped bloggers from doing some opportunities.

This fix isn't perfect but it is a step in the right direction. Rather than a truthful and honest opinion advertisers can still require a post be positive but knowing it is a paid post should allow people to take this into account. Disclosure can come in the post itself or on the blogs main page in a prominent way. I would say this was the biggest problem most people had with PayPerPost and this solution should quiet a lot of their critics. I, for one, am not complaining.

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